Every once in a while somebody drops by my desk with a news article they think I would find interesting. They'll hand me a whole section of the newspaper, point out the story, and say, 'You should read this.'
What happens next is: I say thanks, put the newspaper in one of various piles on my desk, and then throw the paper away approximately three months later when I determine that (a) I will never read it and (b) I have forgotten which story I was supposed to read.
People, if you want me to read something, email it to me. This ups the chances of me actually reading it from 0% to perhaps 50%. This may seem unfair to you, but hey, I don't make the rules.